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 Our worldwide experience, network of experts, and quality
consistency give our clients a substantial competitive advantage at all market
levels.
We help companies increase their profits by optimizing new
product ideas and core brand strategies. And our techniques are as accurate and
applicable for undefined categories as they are for defined categories.
In addition to our network of experts, our proprietary
normative Global Database of experience in unrivaled in the research industry.
It contains performance scores for every product and service we have ever
tested. We are able to compare scores across countries and cultures - and
against category success benchmarks - to determine how well a product is likely
to perform.
Our
offerings are designed to help in four key areas: new product development (needs
identification, concept screening and forecasting sales); feature optimization
and pricing; brand and market management; and sales and marketing effectiveness.
Contact :
Tomoko Ueta, Novaction Director
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