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Latin America

Ipsos in Latin America

Ipsos is the market leader in survey-based research in Latin America, with offices in 13 countries.

  • 1997, acquires stake in Novaction, a company specialized in marketing research, operating in Argentina, Brazil and Mexico.

  • 1998, Ipsos adds to its advertising research expertise. Ipsos ASI services and products are offered by dedicated teams in Argentina, Brazil, Chile, Colombia, Mexico and Venezuela.

  • 2000, acquisition of Bimsa, the Mexican market leader.

  • 2001, acquisition of Search Marketing in Chile (marketing and media research), of Mora y Araujo in Argentina (public opinion) and of Marplan (media research) in Brazil . Also in Brazil, the Group adds to its expanding expertise with the creation of Ipsos Opinion Brazil.

  • 2002 - 2003, Ipsos opens two new premises in the Dominican Republic and in Costa Rica.

  • 2004, acquisition of Hispania Research Corporation (Puerto Rico, Panama). With these acquisitions, Ipsos significantly increases its presence in Central America and the Caribbean.

  • 2005: acquisition of Napoleón Franco S.A. in Colombia

  • 2007, February: Ipsos acquires controlling interest in the Peruvian company Apoyo Opinion y Mercado.
    The Ipsos expert teams provide homogeneous services to our clients throughout the region, within each of our specializations.

Enrique Biancotti , CEO of Ipsos Latin America


Countries

Argentina Brazil Chile
Columbia Costa Rica Dominican Republic
Mexico Puerto Rico Venezuela